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Just Cavalli Spring/Summer 2012 Campaign: Behind the Scenes

The new Just Cavalli Spring/Summer 2012 advertising campaign was shot by Terry Richardson, known for his eccentric, transgressive and provocative style. Lindsey Wixon, Ruby Aldridge, Jac Jagaciak, Benjamin Eidem, Josh Beech are the protagonists of captivating and sparkling, and at times naughty images, where glamour and positivity are bound with a seduction and freshness. The constant creative evolution of the brand, which draws inspiration from the lifestyles of the new generation, is a point of reference for young people who love to dress everyday life up with a positive energy. Terry Richardson shot the images in Milk Studio, New York, against a monochromatic background which emphasises the romanticism, sweetness and lightness of the Spring/Summer 2012 collection, signalling the relaunch of the Just Cavalli brand. A return to the origins of the Cavalli style, interpreted by the designer in a contemporary key. The prints come from the photos taken by Roberto Cavalli of his travels: definite protagonists of this collection, inspired as always by the wonder of nature. Photographer: Terry Richardson Creative Director: Eva Cavalli Hair Stylist: Jimmy Paul Make-up Artist: Lloyd Simmonds Location: Milk Studio, New York NY

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Just Cavalli P/E 2012 La nuova campagna Primavera/Estate 2012 di Just Cavalli è stata realizzata da Terry Richardson presso il Milk Studio di New York, utilizzando un background monocromatico che tende ad esaltare il romanticismo, la dolcezza e la leggerezza della... 13 gennaio 2012 | blog: Menabò | Leggi l'articolo

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